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Crunch Fitness announced on May 8, 2026, the upcoming opening of Crunch The Woodlands in The Woodlands, Texas — a $5 million, 35,000-square-foot facility featuring the brand’s latest Crunch 3.0 design. Operated by franchisee The Undefeated Tribe, the gym will be located at 6700 Woodlands Parkway and is scheduled to open this fall, adding to the brand’s accelerating expansion across the greater Houston metropolitan area.
Crunch The Woodlands marks The Undefeated Tribe’s fourth gym in the Houston area and represents part of a broader push by Crunch Fitness to grow its national footprint toward 1,000 locations. The brand currently serves 3.5 million members across more than 550 gyms in 41 states and seven countries.
The Crunch 3.0 format combines modern aesthetics with enhanced functionality, delivering a premium gym experience at value-oriented pricing. Crunch The Woodlands will feature expanded strength and functional training areas, Olympic lifting platforms, a Hot Yoga Studio, Ride cycling classes, TRX zones, and a functional HIITZone training area with indoor turf. Members will also have access to Relax & Recover amenities including HydroMassage beds, red light therapy, tanning, and a full-service locker room with showers and sauna. The 3.0 design has become the standard template for new Crunch locations, as the brand pushes toward its 1,000-gym target under new ownership by Leonard Green & Partners.
Founded in 2018 by Tony Hartl, The Undefeated Tribe is one of the fastest-growing franchisees in the Crunch Fitness system. The group currently has 60 locations open and in development across five states — Texas, Oklahoma, New Mexico, Missouri, and Minnesota — and is targeting more than 100 locations by 2028. The Undefeated Tribe was named Crunch Fitness Franchise of the Year in both 2021 and 2023, a recognition tied to business performance, community service, and brand involvement.
“We are so excited to bring the Crunch Fitness brand to The Woodlands and offer outstanding and affordable fitness,” said Tony Hartl.
The first 500 members will join for just $1 and receive their first month free, a complimentary one-hour personal training session, and a gym bag, water bottle, and t-shirt. The promotion underscores Crunch’s member-acquisition playbook, which relies on aggressive presale campaigns to build a revenue base before doors open.
Texas has emerged as a critical growth corridor for Crunch Fitness. In the Dallas-Fort Worth area alone, franchisee CR Fitness Holdings — now backed by Sixth Street’s $350 million investment — is on track to operate 18 Crunch gyms by the end of 2026. Meanwhile, Fit Fusion is targeting 30 Crunch clubs and other franchisees continue to fill whitespace markets across the state. The Woodlands opening slots into a Houston-area cluster strategy that positions Crunch against incumbents like LA Fitness and Planet Fitness in one of the nation’s most densely populated metro regions.
Crunch’s domestic momentum offers a read-through for international master franchise prospects. With the brand already operational in Australia, Canada, Costa Rica, and India — where a master franchise agreement targets at least 75 locations — the 3.0 design template is purpose-built for replication in high-growth markets. The Undefeated Tribe’s trajectory from a single gym in 2018 to 60-plus locations in under eight years illustrates the multi-unit economics that attract private equity-backed operators and institutional investors to the Crunch model. For master franchisees evaluating Asia and MENA entry, the $5 million per-unit investment for a 35,000-square-foot facility with memberships from $9.99 provides a clear benchmark for financial planning and site selection.
Source: PR Newswire — Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to The Woodlands, Texas
