What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

Dairy Farm completes Yonghui deal

Dairy Farm International Holdings has confirmed the completion of its acquisition of a 19.99 per cent strategic stake in Yonghui Superstores.

The company on Wednesday settled the deal with the subscription of 813,100,468 new shares in Yonghui Superstores at a price of RMB7 per share, for a total consideration of RMB5.69 billion (approximately US$909 million).

Dairy Farm announced the investment on August 11 last year and since then has been acquiring regulatory approval and addressing other conditions.

Wholly-owned subsidiary, The Dairy Farm Company, has bought the stake in Yonghui which has 288 hypermarkets and supermarkets across 17 Chinese provinces.

Dairy Farm, which operates 6100 outlets comprising supermarkets, hypermarkets, convenience stores, health and beauty stores, home furnishings stores and restaurants worldwide, says the acquisition is aimed at taking a larger share of China’s modern food retailing sector.

“As a leading Asian retailer, Dairy Farm has for some time been looking for opportunities to participate in the large and high growth Chinese market. This strategic partnership with Yonghui provides an attractive way to do that,” Dairy Farm Group CEO Graham Allan at the time the deal was announced.

Source: insideretail.asia

Dairy Farm completes Yonghui deal

Domino’s China Becomes the Brand’s Second-Largest International Market as Master Franchisee DPC Dash Adds 235 Stores

Yum China Opens 560 Net New Stores in a Quarter as KFC and Pizza Hut Push Toward 20,000 Restaurants

Edprima Wins Early Years Category at the 2026 EdTechX Awards

Follow Us!

Dairy Farm completes Yonghui deal

You May Also Like

Domino’s China Becomes the Brand’s Second-Largest International Market as Master Franchisee DPC Dash Adds 235 Stores

Yum China Opens 560 Net New Stores in a Quarter as KFC and Pizza Hut Push Toward 20,000 Restaurants

Edprima Wins Early Years Category at the 2026 EdTechX Awards

Follow Us!