EBG Group, a diversified Indian business group, has announced Tarzan Jungle Cafe, a nature-led, experience-driven dining concept with a stated ambition of more than 100 cafes across Tier 1 and Tier 2 cities within three years. The group has earmarked more than ₹2 crore for the first flagship, which is due to open in Hyderabad by March 2027. The announcement was dated 13 October 2026.
EBG says it will first establish company-operated flagship cafes and then expand through a structured franchise model. The Hyderabad outlet is described as the prototype for the national rollout, which is planned to follow into Bengaluru, Mumbai, Delhi-NCR and other major cities. No franchise terms have been published.
The concept will launch in three formats: Tarzan Express (pod or kiosk), Tarzan Midway Café, and the Jungle Flagship, a ground-plus-one building of roughly 3,500 to 5,000 sq. ft. The tiered footprint is typical of concepts designed to scale from high-street units into smaller sites.
The cafe is built around EBG’s “Know Your Source” approach: a qualified sourcing network for fruit, vegetables, grains, dairy and proteins from identified farms and approved supply partners, with local and seasonal sourcing where practical. Selected ingredients may eventually carry digital provenance so customers can trace them. Chairman Dr. Irfan Khan said the goal is a concept distinctive enough to create an experience and
structured enough to scale across cities.
The group already runs more than 50 Adhira & Appa Coffee cafés, the Levantine café brand Natuf Café, and Chhota Bheem Cafe in Hyderabad, a family-focused experiential concept. Its wider interests span mobility, health and wellness, realty, technology and lifestyle.
EBG cites the National Restaurant Association of India’s India Food Services Report 2024, which projects the Indian food-services market growing from ₹5.69 lakh crore in FY24 to ₹7.76 lakh crore by FY28, with consumers shifting toward experience-led dining.
Franchise-ready is not the same as franchising. EBG is proving the format in company-owned flagships before it opens the model to partners, so franchise capital is unlikely to be in play before the Hyderabad prototype trades. For operators tracking India’s café category, the sequencing resembles other Tier II-led rollouts such as Snowberry’s push past 70 outlets and Scissors Professionals’ south India franchise offer, while coffee and tea franchise formats across Asia Pacific and MENA sets out how café concepts differ by footprint. Recent regional activity is also covered in mr. blue’s 12 new stores across regional India.
