Equivalenza, the Spanish fragrance and cosmetics brand founded in Barcelona in 2011, has entered India through a collaboration with FranGlobal, the international arm of Franchise India, according to a Franchise TV report published on 5 November 2026.

Key facts

• Equivalenza runs more than 600 stores in 25 countries, in mono-brand store and kiosk formats.
• The India entry is routed through FranGlobal, which is also marketing franchise partnerships for the brand.
• The range covers 130+ fragrances, plus home fragrance, niche perfumes and skin and body care.

What Equivalenza is bringing to India

Equivalenza sells self-created perfumes, perfumed cosmetics and home fragrance at accessible prices. Franchise TV reports that each fragrance goes through a three-week maceration process and that production takes place in Western Europe to International Fragrance Association (IFRA) standards. The brand says it uses vegan, natural ingredients free from microplastics.

Customisation as the retail hook

Personalisation sits at the centre of the offer. The brand tailors scents to individual customers and has been adding store concepts and new branding to sharpen its position in perfume retail. In 2015 it launched the Les Secrets niche line, and in 2022 it added its own skin and body care range.

Credentials the brand brings

Equivalenza obtained ISO 9001:2015 Quality Management System certification in 2014. In 2022 the Catalan Franchise Association (AFC) awarded it “International Projection”, according to the same report.

Equivalenza’s entry into India marks an important milestone in the brand’s global expansion journey.

Gaurav Marya, Chairman, Franchise India

FranGlobal and the India master franchise pipeline

FranGlobal has been one of the more active routes for foreign brands into India this year. It was also the partner behind the Iris Galerie India master franchise and the 75-unit Harlem Shake India agreement. Marya said Equivalenza has significant growth potential in India given rising interest in customised scents and vegan formulations.

What it signals for Asia Pacific and MENA investors

For master franchise investors, Equivalenza adds another kiosk-capable beauty retail format to the pipeline of European brands testing India. Kiosk and small-store formats lower the footprint a partner must secure inside Indian malls, although the source report does not disclose store targets, timelines or investment terms for the India launch. Those details are the ones to watch as FranGlobal begins recruiting franchise partners; the same pattern of Europe-first brands seeking a managed India route is also visible in 5àsec’s expansion into Bengaluru.

Source: Franchise TV — Spanish Fragrance Brand Equivalenza Brings Its European Scents to India With FranGlobal