GapMaps, an organisation that provides cloud-based mapping software, has a new service called GapMaps Live. The company claims that the new platform enables businesses to make better decisions about physical locations more quickly.
The platform can be accessed via a single sign-in, and brands can validate and make important location decisions with increased confidence and reduced risk. This is made possible through the platform’s ability to visualise a range of critical data sets in maps, including geographic, demographic, economic, customer, or competitor intelligence.
According to GapMaps Australia CEO, Toni Newell, the new platform has already been adopted by more than 500 brands across various industry sectors. These sectors include fast food and quick service restaurants, cafes, healthcare and medical, fitness and wellbeing, childcare, allied healthcare, retail, supermarket and grocery, service stations, and convenience stores.
Newell notes that the platform’s release comes at a time when brands with physical locations are facing a different operating environment due to population movements and new hybrid working models. GapMaps Live provides the latest resident and worker population data, and other demographic information at a granular level to help businesses make accurate location decisions with confidence.
One platform to see everything
GapMaps Live offers brands a comprehensive view of their entire portfolio across different regions, allowing them to easily visualize, analyze and compare all locations within the platform. The platform is also customizable, enabling organizations to visualize sales and performance data across all their sites.
According to Toni Newell, CEO of GapMaps Australia, GapMaps Live has advanced location metrics tagging that filters and visualizes locations based on specific factors such as asset or store type, operating hours, seating capacity, or property value. Additionally, GapMaps Connect mobile app allows customers to update location details in real-time while on the move, such as adding photographs and notes on specific locations.
Visitation data from mobile devices
According to GapMaps, visitation data is a valuable new feature that turns mobile device data into business insights. This feature allows brands to have an up-to-date view of customer travel patterns and identify growth or optimization opportunities for competitor catchment locations. The new platform also demonstrates how a new location could affect a brand’s existing network and measure competitor proximity to an existing or proposed site.
Anthony Villanti, GapMaps’ managing director and founder, aims to assist customers in eliminating guesswork regarding physical location decisions. He states that GapMaps Live is the company’s most powerful mapping-platform release and enables clients to manage their entire network of locations across various geographies, such as Australia, India, the Middle East, South-east Asia, or South Korea, to guarantee business success.
Well-known brands such as Domino’s, KFC, Starbucks, Burger King, Subway, McDonald’s, PureGym Ektimal, Anytime Fitness, and Goodyear have already adopted GapMaps Live.
GapMaps Live has enabled hose and fittings experts Hydraulink Fluid Connectors in Australia and New Zealand to make more precise decisions and create and adjust more accurate areas for their customers. According to the company, the creation of maps is straightforward, and the addition of layers with different area data, such as regional or district, enables them to generate what they require in just a few simple clicks. The fluidity and ease of use of GapMaps Live and its new features have significantly enhanced their location decision-making.
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