On September 29, Hong Kong’s cosmetics retailing group Sa Sa International opened of its first “Sasa” store in Chengdu City of Sichuan Province, in Western China.

The store is located in Kaide Plaza in Jinniu District of Chengdu, Sichuan. The Plaza is the largest comprehensive shopping landmark in the Northwestern region of Chengdu. This large-scale urban complex integrates shopping, recreation, dining, entertainment, cultural activities and accommodation in one location.

Sa Sa’s new 97 sq. m. store is the first boutique store the Western China market. It offers over 2,000 products of more than 100 brands. The store has 3 respective zones for skin care, cosmetics and fragrances products. Product offering also includes health foods, hair care products, as well as products catered for infants and men.

With the opening of its first “Sasa” store in Chengdu, the boutique store format operating model will help enhance Sa Sa’s penetration in Mainland China, and accelerate its store expansion to solidify its network, according to the company’s statement last week.

In the future, Sa Sa will continue to expand its retail network, step up investments in human resources, and further strengthen relations with local suppliers to enhance brand management and competitiveness in procurement. This will enable Sa Sa to continue developing the Mainland China’s cosmetics market, which has immense potential.