Hooters®, the original American wing joint, is expanding its global footprint with a surge in international development. The renowned brand and industry leader recently inaugurated five new locations in Mexico, including the recent opening of Queretaro Antea in November. Focusing on international expansion as a central element of its overall growth strategy, Hooters is offering prime territories both overseas and in the United States.
At the forefront of Hooters’ growth in Mexico is master/multi-unit franchisee Paolo Pagnozzi. Since signing his first agreement, Pagnozzi has remarkably expanded his Hooters portfolio to 26 locations and holds exclusive territorial rights for all of Mexico. Over the last 12 months, Hooters has successfully launched five establishments across the country: Plaza Cosmospol in the Cosmospol Mall, Antara Market Cinemex, San Luis Potosi Park Cinemex, and Leon Cinemex. The latest addition, Queretaro Antea, located just a few hours outside of Mexico City, is poised to become a popular destination for both tourists and residents alike.
“Hooters holds a strong position in the global market, thanks to its widespread brand recognition and time-tested business model,” explained Pagnozzi. “The Hooters concept offers a complete dining experience, seamlessly blending the vibrant atmosphere of a sports bar with the finest wings available in the market. Our operations thrive on standardized processes, with particular emphasis on a culinary approach that remains consistently easy to manage.”
“As we approach the conclusion of another year, our strides in development, particularly on the international front, have been truly remarkable,” shared Michael Arrowsmith, Chief Development Officer of HOA Brands, the parent company overseeing Hooters and Hoots Wings. “With 40 years of success behind us, both current and potential franchisees recognize the strength of our brand. Our straightforward operations and adaptable store models empower franchisees to tailor their locations according to market needs – a crucial aspect for restaurant brands. Hooters has set ambitious growth goals and possesses a well-defined strategy to achieve them.”
Hooters has solidified its reputation as an iconic brand celebrated for its renowned Hooters Original Wings and beloved All-American Hooters Girls®. Hooters Restaurants have consistently held a prominent position as well-known local hubs, offering a blend of delectable food, lively entertainment, and sports viewing.
About Hooters of America, LLC:
Hooters of America, LLC, serves as the franchisor and operator for over 360 Hooters restaurants across 36 states and 17 countries. Recognized for its globally acclaimed Hooters Style chicken wings, the inaugural Hooters establishment opened its doors in 1983 in Clearwater, Florida.
Hooters is seeking multi-unit franchisees with extensive QSR experience to help grow the brand internationally. Minimum investment for a territory master franchise is about 1,500,000 USD. For more information about Hooters franchise opportunities in your region, please visit https://vffranchiseconsulting.com/brand/fb-hooters/ or contact us at info@vffranchiseconsulting.com
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