Korean coffee brand Tom N Toms has partnered with Suning to expand into China.
Tom N Toms plans to open up to 600 outlets across China with the first to debut in Nanjing in February.
“Now that we have joined forces with one of China’s best-known private companies, we believe we can enter the Chinese market in an aggressive manner,” said Tom N Toms president Kim Do-kyun.
“We plan to invest large sums in China so that we can grow our brand quickly while allowing Chinese customers to have a taste of our coffee.”
The coffee chain has 396 outlets in Korea and 24 abroad.
Inside Retail Asia