Mathnasium Learning Centers, the renowned international franchise with over 1,100 math tutoring centres worldwide, is making a significant move into Romania. The company has signed a master franchise agreement with Dana Bănică, a prominent entrepreneur known for her innovative contributions to education. Over the next six years, at least 25 new Mathnasium centres will be established across the country, marking a major expansion in the region.
Dana Bănică is no stranger to the educational sector. In 2018, she successfully brought the coding school Logiscool to Romania, establishing a robust network of over 60 schools focused on enhancing digital literacy among children and teenagers. Building on this success, Bănică is now channeling her expertise into the field of mathematics education with Mathnasium.
Bănică shared her enthusiasm about the partnership:
“I chose to invest in Mathnasium because I wholeheartedly believe in the brand’s mission and methodology. Drawing from my past experience and witnessing the positive impact of engaging educational programs, I recognized Mathnasium’s potential to truly make a difference in Romania. With its proven approach of making math enjoyable and accessible, Mathnasium aligns perfectly with our objectives. Our aim is to instill a love for math in children and nurture the confidence essential for academic success and beyond. Romania is primed for this transformative shift, and I’m thrilled to play a leading role in this educational revolution.”
Currently, there is a noticeable lack of dedicated math tutoring centres in Romania. Mathnasium aims to fill this gap with its proven method of making math both enjoyable and accessible. This expansion comes at a critical time when the demand for high-quality math education is on the rise, and Bănică is optimistic about the transformative impact these centres will have on Romanian students.
In recent years, Mathnasium has been steadily increasing its global footprint. The brand plans to open 25 centres in Vietnam, its largest international market, and 45 centres in Saudi Arabia. The new franchise agreement in Romania is expected to boost Mathnasium’s international growth by more than 25% in 2024 compared to the previous year. Further expansion is also planned in countries such as India, Pakistan, Malaysia, Indonesia, the Philippines, Spain, and several South American nations.
Mathnasium’s approach focuses on personalized instruction and customized learning plans, which help students grasp math concepts and reach their full potential. The Mathnasium Method™ has been transforming how children learn math for decades, producing significant results and helping students achieve academic success.
The company provides franchisees with comprehensive training and support, including an initial training program, ongoing training, marketing assistance, and access to proprietary software tools and resources. This robust support system ensures that franchisees can effectively capture the market and operate successful centres.
Benjamin Simon, Regional Vice President of International at Mathnasium, emphasized the strategic importance of this expansion:
“Expanding into Romania is an exciting opportunity for us. The country’s cultural emphasis on education, with over 50% of students in primary and secondary grades using tutoring services, shows their commitment to academic excellence that aligns perfectly with our mission. Additionally, Romania’s growing middle class and franchise-friendly environment make it an ideal market for rapid expansion through Master Franchising. We are excited to bring our unique approach to math education to Romanian students and contribute to their academic success.
For more information about Mathnasium’s franchise opportunities, please visit https://vffranchiseconsulting.com/brand/mathnasium/
