Upcoming store at Changi Airport Terminal 2 marks the 29th retail outlet to be managed by the Nuance-Watson Singapore team locally.

Singapore award winning travel retail operator Nuance-Watson has been awarded with the first Fossil Concept store at Changi Airport Terminal 2. Fossil will add onto the 29th retail store operated by the Nuance-Watson, now leading purveyor of luxury fashion, beauty and lifestyle brands at Changi Airport, whose current portfolio of brands under its umbrella spans established cosmetics and fashion names like Perfumes & Cosmetics, MCM, Samsonite, Victoria’s Secret, Emporio Armani and upcoming Bally. The company has also successfully ventured into the Malaysia duty-free sphere with two confectionery stores opening its door on May 2nd at klia2.

Due to open in June 2014, this 34sqm Accessory Concept store will be the first of its kind to open in Asian airports. Shoppers can look out for extensive range of Fossil Women’s accessories, and for the Men, small and large leather goods such bags and wallets, as well as travel accessories, and watches will be available instore.

Fossil Group Inc. (NASDAQ: FOSL) is a global company specialising in the design, innovation, and marketing of fashion lifestyle and accessory products of American vintage styling. Drawing design inspiration from a wide range of American vintage influences, the heart of Fossil’s vision is a commitment to fostering creativity and delivering the best in design. The FOSSIL brand is rooted in authenticity and a distinctive modern-vintage design aesthetic. With nearly 400 stores worldwide and a strong global e-commerce business (www.fossil.com), Fossil is internationally known for its extensive assortment of lifestyle and accessory items including watches, jewellery, handbags of impeccably curated collection of vintage-inspired products. The company is constantly developing its multi-brand portfolio through its core competencies in innovative branding, world-class design, and dynamic global distribution.

Ken Tse, Managing Director of Nuance-Watson (Singapore), explains the reason for the introduction of a Fossil concept store, “There is great potential for Fossil to do well at this terminal. Fossil’s brand positioning and price points cater to the huge and rising middle income of Asian passengers passing through, particularly with the abundance of leisure travellers on the Low Cost Carriers. These passengers are younger, and will be interested in products that will showcase their individuality. As the first Accessory concept store in Asian airports, we believe that Fossil’s quality products with affordable pricing will appeal to the passengers from a larger branding perspective.”

Fossil by Nuance-Watson will be located at Changi Airport Terminal 2, Departure Transit Lounge come June 2014.