Expect stores to pop up in the next five years.

Pie Face has announced it has entered into formal agreements with VL Development Sdn. Bhd., a syndicate of experienced operators in Malaysia backed by businessman Lim Beng Hian.

Once finalised, the partnership will see through the operation of 50 Pie Face stores (at a minimum) in Singapore and Malaysia, in the next five years.

In commenting on the partnership, S.H. Goh, Head of VL Development said: “We are very excited to be in business with Pie Face. They have a unique brand and an exceptional product that we believe will be well received by our markets in Singapore and Malaysia. We believe the hub and spoke business model run by Pie Face, where the product is made from scratch in a local commissary, is the right business model for this type of activity and we look forward to building scale in our store network in conjunction with the central commissary itself.”

Andrew Lyme, Commercial Manager for Pie Face added: “Mr. Goh and the team at VL Development are highly experienced in the F&B space and can tap into a vast pool of human resource and financial capital – they are ideal partners for us in the region.”

Source QSR media