The Quick Service Restaurant (QSR) industry is not only popular but vast. It can span from pizzas, burgers, to chicken. The global fast food market is projected to grow from approximately USD 973 billion in 2021 to USD 1,467 billion by 2028, a CAGR of 6.05% and according to Fortune Business Insights.
Key factors driving this growth includes rising disposable incomes and the eating out trend that is adapted rapidly throughout many developing countries in Asia, the Americas, and the continent of Africa. Other key factors include convenience and affordability. Brands such as Little Caesars Pizza, Texas Chicken, KFC, McDonalds, Pizza Hut, and other popular brands continue to spur the industry as a whole.
But how do you know where to invest? What opportunity is right for you?
Where’s The Chicken?Do people love to eat chicken? You betcha! In fact, chicken is the most consumed animal protein in the world. In the US alone, Americans consume more than 97 billion pounds of chicken every year! Asia is fast becoming one of the biggest poultry markets globally.
And it’s not just bone-in-chicken, but there are plenty of chicken sandwiches, chicken tenders and filets, wings, wraps and salads. Even burger chains have gotten into it by offering chicken on their menu.
Some international food chains and restaurant franchises are bringing people their favorite flavors of chicken. Chicken has become a staple diet globally, and nowhere more so than in Asia.
Some pertinent questions you should consider before selecting a chicken franchise:
While a quick service chicken franchise may be an attractive option for some franchisees and investors, one can find arguably even better master franchise opportunities in the often over-looked fast casual chicken segment.
Take for example Slim Chickens®. Guests can expect fresh, hand-breaded chicken tenders and wings cooked to order and served with house dipping sauces from this leading fast casual restaurant from the US. With more than 160+ locations and a fanatical following in the U.S. and internationally, this cool brand is an emerging international franchise in the “better chicken” segment.
Another fast casual chicken and burger franchise from the US that is revolutionizing the fast casual industry is Jaggers. From the founders of the leading steak casual dining chain Texas Roadhouse, Jaggers offers better burgers and hand-breaded chicken tenders and filets. The crisp, fresh salads are chopped and tossed when ordered and served with their signature homemade, in-house dressing. At Jaggers, the focus is on fresh, authentic, scratch-made food.
Still not sure which chicken franchise is the best for you? Contact us at info@vffranchiseconsulting.com now for more info.
Author: Sean T. Ngo is the CEO and Co-Founder of one of Asia’s leading franchise consultancy and brokerage, VF Franchise Consulting. He is Vietnamese American and has been happily based in Vietnam for nearly 18 years. You can reach him at sean@vffranchiseconsulting.com or info@vffranchiseconsulting.com.
