These American and Other International F&B Franchisors Are Returning to the Philippines

Habit Burger Grill, Slim Chickens, Little Caesars Pizza, Jaggers, Yenly Yours, Coca Hotpot, and more seek franchisees in the Philippines.

With a fast-growing middle class, the Philippines has been an incredible market for franchising and entrepreneurship. Consumers are fond of American franchises and brands, whereby approximately 90 percent of all foreign franchises originate from the United States. Even brands that have disappeared from the US can thrive in the Philippines. 

The Philippines is considered one of the largest franchise markets in Southeast Asia, with approximately 2,000-plus franchise systems and over 200,000 franchise locations. Metro Manila alone has a daytime population of over 20 million people with four million daily diners and shoppers flocking to stores, cafes, and restaurants. Dining and shopping at branded establishments is the norm and no longer the exception.

While the average GDP per capita of under $3,000 (about P160,000) does not appear to be high at first glimpse, this figure does not include the $33.5 billion (P1.77 trillion) in remittances from overseas Filipino workers. The GDP per capita is also an average for the entire population of the Philippines, and consumers living in greater Manila may have a GDP per capita that is about three times that of the national average.

While every sector of the franchise industry is represented in the Philippines, there continues to be high interest in proven and successful franchises in food and beverage (F&B), education, and services.

The international representatives of US and international franchise brands will hold their annual International Franchise Business Matching event on June 22 and 23, 2022. The event is co-hosted by VF Franchise Consulting and U-Franchise, long-time partners who have helped many international franchise brands enter the Philippines successfully over the years.

If you’re interested in the franchising business but have no idea where to start, you can catch these top global franchises from the food & beverage industry in the upcoming virtual event: 

1| The HABIT BURGER GRILL 

In 2014, The Habit Burger Grill was already named the “best tasting burger in America” in a comprehensive survey conducted by one of America’s leading consumer magazines. It was also recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” and “Best Regional Fast-food chain in the Nation” according to USA Today. As part of Yum! Brands, the world’s leading restaurant company with over 52,000 restaurants in more than 150 countries and territories, the Habit enjoys unparalleled access to world-class talent, know-how, and relationships.

2| SLIM CHICKENS

With more than 160 locations and a fanatical following in the U.S. and internationally, this eternally cool brand is an emerging national franchise, leading the “better chicken” segment and is present in several countries, including the United States and the United Kingdom.

Restaurant Highlights:

  • US$3.4M AUV* (*AUV of Group #1 in the 2021 FDD)
  • 1100+ Units in Development
  • 160+ Locations Opened
  • 35 percent Sales Growth

3| JAGGERS 

Jaggers is quality food, served by friendly people. It was created by the founder of Texas Roadhouse, Kent Taylor. The award-winning Jaggers concept in Indianapolis has seen steady sales growth. Each restaurant is heavily involved in its community and serves better burgers, hand-breaded chicken, and fresh-made salads in a casual atmosphere. For convenience, guests can order online or drive-thru. It is rated the No. 1 Burger in Indy by Indianapolis Monthly and named a Hot Concept by Technomic (February 2020). 

4| LITTLE CAESARS

This is the third largest pizza chain overall and the largest carry-out pizza chain in the USA with stores in all 50 U.S. states and 27 countries and territories. Known for its HOT-N-READY pizza and famed Crazy Bread, Little Caesars has been named “Best Value in America” for the past 14 years (based on a nationwide survey by Sandelman & Associates – 2007-2020 entitled “Highest Rated Chain – Value for the Money”). There has never been a better time for a great-tasting, value pizza brand that specializes in take-away and delivery.

5| COCA

As Thailand’s most innovative and long-established culinary brand for over 60 years, this sukiyaki hotpot chain offers an impressive variety of high quality, nutritional, and popular Thai and Chinese a-la-carte dishes, seafood, and signature hotpot. COCA provides an atmosphere that is simple and lively with modern décor, interiors, and service that continually exceeds customers’ expectations. COCA Restaurant is recognized as one of the best family-friendly restaurants and can be found throughout Japan, Malaysia, Indonesia, Vietnam, Cambodia, and Thailand. 

6| YENLY YOURS 

Thailand’s No. 1 Thai Mango Cafe with over 15 outlets in Bangkok and stores opened in Singapore, Vietnam, and Cambodia. YENLY YOURS  is part of the COCA  GROUP which has over 60 years of success in more than 75 locations and 12 countries. As the expert on Thai mangoes and fresh fruits, Yenly Yours has created an exciting menu by mixing Thai and modern style desserts and beverages. A variety of well-crafted smoothies and unique desserts are available for dine-in, takeaway, or home deliveries. 

VF Franchise Consulting and U-Franchise are bringing the best franchise brands from the United States & Asia for confidential, one-on-one meetings on June 22 & 23, 2022.  For more information visit and register at https://www.ufranchiseasia.com/meet-and-match-intl-franchise-matching or contact Rowee Altura at +63 917 622 4745 or email franchising@ufranchiseasia.com or Mandy Nguyen at mandy.loi@vffranchiseconsulting.com.

Sean T. Ngo is the CEO and Co-Founder of one of Asia’s leading franchise consultancy, VF Franchise Consulting (www.vffranchiseconsulting.com). He is Asian American and has been based in Ho Chi Minh City, Vietnam, for over 17 years. You can reach him at sean@vffranchiseconsulting.com or info@vffranchiseconsulting.com

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