With over 110 million residents, the Philippines is the 13th largest country in the World. Close to a quarter of Philippines residents call Greater Manilla* home and a further 6% of the population live within the next three largest urban areas (Cebu City, Davao City and Angeles).

We’re excited to announce our latest updates for the Philippines market. This ensures that our clients have access to the most accurate insights into consumer demographics and market dynamics.

GapMaps has mapped all 114 million residents (as at December 2023) down to a 150m grid, utilising the latest census data, supplemented with up to date mobile device analytics and satellite imagery. In addition, GapMaps has derived detailed 2023 based indices of income and retail spending, allowing retailers and property owners to understand the economic potential of their local area. New data on age and sex is also now available.

As part of the 2023 Philippines updates, GapMaps has also launched its Philippines Retail Precincts product. This provides a listing of every major retail mall and high street within the country, allowing clients to assess:

• The number and type of retailers present.
• A listing of all major brands within the precinct.
• Intelligence on how busy the precinct is by time of day and day of week.
• Who is shopping at the precinct by their home location (e.g. is the precinct reliant on tourists or more local visitors?).
• How many people live and work within the local area.

Working with key retailers across South-east Asia, GapMaps has designed and tested these metrics to provide the most up to date lead indicators of store performance across a number of sectors including Food & Beverage, Fitness, Apparel, Grocery, Health, Education and other services.
*based on GapMaps city definitions based on contiguous urban areas

Source: GapMaps

For more information and acquire GapMaps, please visit: https://vffranchiseconsulting.com/brand/gapmaps/

If you’re seeking a qualified master or area franchise in Asia or franchise in ASEAN, or if you’re looking to transform your business into a franchise, VF Franchise Consulting is here to provide expert guidance and support.

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Don’t hesitate to reach out to us through email at info@vffranchiseconsulting.com or visit our website at https://vffranchiseconsulting.com/services/ to discover how we can assist you in your franchise journey.