America’s Red Lobster restaurant chain will open its first Philippines outlet by the end of this year.
Planned for the S Maison at Conrad Manila in Pasay, the branch will be operated under Red Lobster’s partnership with The Bistro Group.
“We’re America’s No. 1 seafood restaurant. We operate 749 restaurants. We are 28 years in Asia, and we’re opening up new partnerships here in Asia, starting with the Bistro Group,” said Catherine Souders, Red Lobster’s director of Asia operations.
“We’re excited to bring some signature combinations or some species that are not as prevalent in the market. All of our seafood products are all sustainably sourced, traceable and responsibly sourced because we are not just a company that’s just for today, or for a few years, we are company for generations,” Souders added.
With the Red Lobster restaurant chain, Bistro Group has added to its international franchise portfolio which already includes TGI Friday’s, Village Tavern, and Italianni’s.
Founded in 1968, the casual dining chain opened its first overseas branch in Japan in 1982, and since then has expanded around the world.
The seafood chain plans to expand further in Asia with China and Taiwan next on the list after it opens in the Philippines.
Inside Retail Asia