VF Franchise Consulting

BA&SH plans further Asia expansion

Jun 4, 2018


French label BA&SH is planning to open more stores in China, Hong Kong and Macau.

Since December the label has been planning to grow is retail network by a third including its 200 monobrand stores and department-store concessions.

L Catterton investment fund acquired a 50 per cent stake in the label in 2015, with Pierre-Arnaud Grenade being appointed GM.

BA&SH landed in Asia and the US last year, setting up two subsidiaries. By the end of last year, the label had 130 stores in Europe, the US and Asia.

As well as further openings in Asia (three stores in Hong Kong, seven in China and two in Macau), BA&SH is planning to open another shop in New York. BA&SH says it has outgrown its original business model, which relied on wholesale distribution, and now 80 per cent of its revenue is generated via department-store concessions and its monobrand stores.

Source: Inside Retail Asia

[ Go back ]

Franchise Opportunities

Subscribe to VF Franchise Consulting

Never miss an update with the latest franchise news and opportunities.

Clicking SUBSCRIBE means you agree to our Terms and Conditions and that you have read our Privacy Policy.