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The Bistro to introduce 3 foreign brands to Philippines

Jan 14, 2016

The Bistro Group of Restaurants is bringing three international chains to the Philippines.

Texas Roadhouse, Denny’s, and Moe’s – three American casual dining brands – will open its doors sometime in March to May at the Uptown Mall in Bonifacio High Street in Taguig City, the Bistro Group’s President and Chief Operating Officer Jean Paul Manuud said, January 12, 2016.

According to Manuud, the group has seen the Filipinos’ tastes and sophistication to food to be evolving. “We are optimistic and confident that the market will embrace these restaurant concepts”.

“Aside from being our personal favorites, these three brands, we think, is part of the market space that we still don’t have locally and this can compete very well”, Manuud told Manila Bulletin Online.

Manuud disclosed that he, together with the group’s Chairman Sean Conway and executive team, went abroad to experience the three restaurants.

Texas Roadhouse franchise

Texas Roadhouse

Denny's franchise


Moe's franchise


Texas Roadhouse, which was founded in 1993, basically serves steaks, ribs, and bread; Denny’s, 1955, caters breakfast to lunch meals; while Moe’s, 2000,is where diners can choose from 20 various ingredients and create their own burritos, tacos, quesadillas, and the like.

Although Manuud acknowledged the challenges that the three will face — importing ingredients, raw materials, and ingredients – he is confident that the managers they sent to the United States for training have returned to the country to be the brand champion of their concepts.

“2016 will, so far, be the most aggressive year for the Bistro Group”, Assistant Vice President for Marketing Lisa Ronquillo said.

In the first quarter alone, the group is aiming to open 15 to 17 branches, Manuud said.

The three new brands will join TGIFridays, Itallianni’s, Krazy Garlik, Fish & Co., Bulgogi Brothers, Modern Shanghai, Watami, Tonkatsu by Terazwa, Village Tavern, Buffalo Wild Wings, and Murray D’Vine in the Bistro Group’s portfolio.

Source: Manila Bulletin

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