Hong Kong’s Coffee Concepts has won the rights to open Starbucks stores in Myanmar.

The first Starbucks Myanmar store will open in Yangon, operated by a subsidiary Coffee Concepts (Myanmar), having received overseas investment approval.

Coffee Concepts is a division of the Maxim’s Group, in turn, a partly owned unit of Dairy Farm International. The company operates Starbucks in Hong Kong, Singapore, Vietnam, and Cambodia.

Starbucks will be something of a late-comer to the Myanmar coffee with rivals Singapore-US joint venture The Coffee Bean & Tea Leaf and Australia’s Gloria Jeans already operating in Yangon. The latter is a joint venture with local company Seezar Soesan.

Source: Inside Retail Asia