VF Franchise Consulting

Dairy Queen seeks to grow in Asia

May 8, 2018

Dairy-Queen-grill-and-chill

Ice cream/fast-food restaurant Dairy Queen seeks to expand in Asia, first focussing on South Korea.

CEO Troy Bader says the Berkshire Hathaway subsidiary has more than 450 locations in Thailand and more than 800 in China.

“Asia, and really Southeast Asia, have been wonderful markets for us,” he says. And despite worsening trade relations between the US and China, it is not likely the company’s plans to expand into Asia will be affected, reports DevDiscourse.

Dairy Queen opened its first store in Seoul at the end of last year and has just launched its third outlet.

Source: Inside Retail Asia

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