VF Franchise Consulting

Foodora Hong Kong launches with 100 restaurants

Oct 9, 2015


Foodora Hong Kong – the expensive little sister of Foodpanda – claims it already has 100 restaurants and cafes on its books as it formally launches its service.

Foodora – whose imminent launch was reported by Inside Retail Hong Kong on September 29 – has today formally announced its creation after a trial in two suburbs: Central and Sheung Wan.

A key plank of its marketing message is “Hong Kong’s first 30-minute food delivery service” which Hong Kong locals may well greet with a degree of skepticism.

But Foodora, which was founded in Germany last October, says its proprietary logistics system “determines the optimal route between restaurants and customers to help drivers navigate the dense traffic of Hong Kong”.

“The company’s dedicated, uniformed and friendly delivery team ensures maximum food quality and transportation standards by not stacking orders and knowing their terrain extremely well,” it says in a statement.

The Foodora app sends updates along the order process, allowing customers to monitor progress of their food’s preparation and despatch.

Meanwhile, Foodora says it has more than 100 local restaurants on board for its Hong Kong launch.

“The company has set itself apart from traditional delivery services by working with big names in the restaurant scene, including the likes of Dragon-i, Iberico, Check-In Taipei,The Boss and Social Place. Restaurants such as Little Bao will for the first time offer hungry Hong Kongers an alternative to waiting in a queue for superior eats.”

“Few realise Dragon-I has very talented chefs serving some of Hong Kong’s best Chinese and Japanese food,” said Raymond Young, GM of Dragon-I.

“With Foodora we can now extend the Dragon-I experience into homes and offices.”

Foodora Hong Kong CEO Mat Podesta says Hong Kong is one of the world’s great global cities and as such should have access to world-class food delivery services.

“Foodora wants to introduce a new benchmark of reliability, speed, and quality, bringing Hong Kongers what other markets already enjoy.”

While the brand is still restricting delivery to just Central and Sheung Wan, Podesta says Tsim Sha Tsui, Wan Chai and Causeway Bay will be added, along with an expanded list of 400 restaurants, by the end of the year.

New customers can receive HK$50 off their first order with code: HELLOHONGKONG.

Source: insideretail.asia

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