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As the world gradually reaches a new normal, businesses are exploring the ways in which they can offer exceptional service without compromising on safety or structure. For Helen Doron Educational Group, the industry-leading education franchise and winner of the coveted Global Franchise Awards’ Global Mentorship Trophy, this transition has allowed for exciting new opportunities and the introduction of innovative tools.
HOLISTIC APPROACH
Along with the unique methodology, which empowers children to reach their full potential, the company constantly introduces new tools that provide valuable educational insight, and prioritize the wellbeing of children.
One of the latest innovations from the Helen Doron brand is yet another valuable video series and website blog: How to Raise Healthy Children. Hosted by certified nutritional therapist, Sonal Shah, the 13-part series explores a variety of questions that parents may have about the healthiest habits for their children.
This brand-new series highlights Helen Doron’s commitment to the holistic development of the ‘whole child’ and is complemented perfectly by the popular A Moment With Helen video series, in which the brand’s experienced founder explores the many aspects of raising bilingual children.
EMBRACING TECHNOLOGY IN HANDLING THE CRISIS
The brand’s shift to a host of dynamic learning resources doesn’t stop with the two new informative video series. During the coronavirus situation, the brand has supplied its network with pedagogic materials to ensure learning continues online.
The HELENDORON@HOME online lesson format has proven invaluable to students and teaching staff who cannot currently meet in-person and the remote education training provided has allowed teaching materials to remain relevant and informative, even during a period of unprecedented change.
In addition, franchisees could take advantage of conveniently organized marketing resources under the HELENDORON@HOME minisite, featuring special tools and digital assets that parents and children could benefit from, even from home.
The industry-leading adaptability doesn’t stop there; Helen Doron Educational Group’s annual master franchise conference, in which franchisees from 38 different countries come together to celebrate successes and plan ahead, was unable to take place in Lisbon as originally scheduled. Never one to step down from a challenge, the Helen Doron network instead convened in an online conference held in June, with all franchisees and head office participating in a lively discussion focused on ‘Moving on Together’.
DIGITAL INNOVATOR
You’d be forgiven for thinking that transforming the existing Helen Doron Educational Group learning materials into a temporary remote teaching solution is all the brand has been working on, as this was a considerable undertaking that utilized the expertise of the group’s experienced network.
No, this forward-thinking franchise also recently released not one, but three cutting-edge proprietary applications to engage children from three years old, all the way into their teenage years.
The Bedtime Stories apps are perfect for children ages three (English speakers) up to seven (non-English speakers), and involve the lovable Grandma Rosella telling a selection of beloved bedtime stories, accompanied by illuminated text and beautiful illustrations. Each story takes about seven to 10 minutes – the perfect time to help little ones drift peacefully off to sleep.
The Alphachat app, meanwhile, is aimed at children aged five to nine and makes reading and writing easy and fun with Alphaboat and other colorful friends. The player needs to communicate with friends by sending them emoji messages, but they must react quickly, sending each friend the correct emoji and not leaving any of them unanswered.
Last but certainly not least, Helen Doron Educational Group has upgraded its popular TeenBuzz Radio app, featuring several new features designed to engage and educate an older teenage demographic.
New features include the ability to record a voice message directly in the app, which can then be sent to the TeenBuzz studio team. Users can also set an alarm clock that wakes them up to TeenBuzz Radio and stream downloadable podcasts including Weird News and Helen Doron’s Word of the Day.
MOVING ON TOGETHER
While all of the brand’s innovations are certainly appealing to new franchisees, the existing Helen Doron Educational Group franchise network has been consistently supported throughout the past challenging months; showcasing the brand’s unwavering dedication to supporting and guiding members of the Helen Doron family.
During the coronavirus crisis, for example, master franchisees were provided with ongoing commercial support and business guidance, to ensure that they don’t just remain open, but flourish even during turbulent times.
Financial tips for franchisees were also circulated throughout the Helen Doron community, and informative Facebook forums were created to encourage and strengthen the knowledge sharing present throughout the network. In addition, continuous surveys were distributed amongst franchisees, so that their needs are always considered and represented in future developments.
With this level of support, innovation, guidance, and ingenuity, it’s no wonder that the award-winning Helen Doron Educational Group is a platform loved by pupils, parents, teachers, and franchisees alike.
AT A GLANCE
Established: 1985
Number of franchised units: Over 1,100
Location of units: Albania, Austria, Bosnia and Herzegovina, Bulgaria, Chile, China, Croatia, Cyprus, Czech Republic, Ecuador, Estonia, France, Germany, Hungary, Israel, Italy, Kazakhstan, Lichtenstein, Macedonia, Mexico, Montenegro, Panama, Peru, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Thailand, Turkey, Ukraine, Vietnam
Minimum required capital: USD500,000
Source: globalfranchisemagazine
Contact: info@vffranchiseconsulting.com for franchising Helen Doron Educational in your country
