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Pablo Malaysia to launch in October

Jun 21, 2016


Japan’s Pablo cheese tart chain will open its first store in Malaysia in October.

Pablo Malaysia will make its debut with a flagship outlet inside 1 Utama shopping centre in Petaling Jaya with more cafes expected in other shopping centre in the Klang Valley later.

Pablo Cheesetart Malaysia

The Osaka-founded company is renowned for large size cheese tarts – generally 20cm in diameter, with a soft core. They’re sold in ‘rare’ or ‘medium’ format, which refers to the texture of the cheese filling.

Flavours include apricot jam, matcha and chocolate glazes, with seasonal variants changed monthly.

In March, Pablo Japan introduced mini versions of the cheese tarts measuring 6.5 centimetres with a shortcrust shell, sold in plain, chocolate, strawberry and matcha.

Pablo has already opened outlets in Taiwan and South Korea and is headed for Singapore, also.


Inside Retail Asia

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