VF Franchise Consulting

Starbucks Hong Kong axes disposables with flagship opening

Jun 7, 2018

Starbucks-Lee-Garden-Three-Flagship-Store-Rendering-feature-imageStarbucks Hong Kong will stop displaying disposable plastic utensils in all stores from July 4 and will launch the policy at its new Causeway Bay store this month.

All disposable plastic utensils will be removed from the condiment bar and will be provided only upon request. The new sustainable living policy will apply to both in-store and takeaway orders.

Meanwhile, Starbucks is billing its new Lee Garden store as the territory’s first flagship.

The 5500 sqft ‘Third Place’ experience will open on June 22 in Lee Garden Three. It will be the largest single-story Starbucks cafe in Hong Kong, featuring the city’s first Teavana Bar, an expanded food menu and Starbucks Reserve coffee selection.

The Teavana  Bar is described as “a modern tea experience re-interpreted by Starbucks through an artful combination of the finest tea and botanicals”.

The broader store’s interior design has been inspired by a coffee plantation.

Following the successful launch of coffee-infused craft beers at the Starbucks IFC Mall store in March, a coffee-inspired cocktail will make its debut at the flagship-exclusive Mixology Bar.

From June 21-27 a Starbucks cup installation will be set up at Lee Garden One on the ground floor facing the pavement by the taxi station. Limited-edition dock coasters (pictured) will be given away at the pop-up.


Source:  Inside Retail Asia

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