VF Franchise Consulting

Toast Box closing to launch new concept

Jun 4, 2018


Toast Box Philippines, the Singaporean restaurant chain known for its kaya toast, eggs, and coffee sets, is closing – but plans to re-open with a new concept.

Announcements at its Manila branches have cited tomorrow as the final day of trading in the Philippines. “We want to take this opportunity to sincerely thank you for your patronage for the past 10 years. It has been a privilege and a delight serving you.

“We will be renovating our stores and will reopen with a new brand. We hope to see you back in our stores very soon.”

Toast Box is one of several food retail brands owned by Singapore’s BreadTalk Group. Others include Bread Society, BreadTalk, Din Tai Fung, Food Republic, So, The Icing Room and Thye Moh Chan.

However a Toast Box Philippines marketing executive has confirmed the company will close its Manila branches then introduce a new concept, “Nanyang”, which will offer Asian favourites. It will launch at SM Aura in Taguig on June 1.

Source: Inside Retail Asia

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