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The event was aggressively promoted to our network of franchisors, franchisees, and entrepreneurs in Food & Beverage, Education & Training, as well as other related industries, including Retail, Distribution, Real Estate, Services, Facilities Management, and Hospitality. Targeted email campaigns ran 2-3x per week in the weeks leading up to the event, as well as numerous postings and paid ads of the events and of each participating brand on VF Facebook, LinkedIn, and Twitter accounts. The event was also heavily promoted on our website www.vffranchiseconsulting.com.