• Headquarters: Contact us for info
  • Industry: Fitness – EMS strength training (boutique fitness)
  • Countries available: International territories available – contact us for info
  • Territory fee: Contact us for info
  • Unit fee: Contact us for info
  • Royalty: Contact us for info
  • Minimum investment: US$500,000
  • Marketing: Contact us for info
  • Term: Contact us for info

BODY20 – EMS-Powered Strength Training in 20 Minutes

BODY20 — Brand Overview

BODY20 is a boutique fitness studio where EMS (electrical muscle stimulation) technology powers every movement. Members wear a tech-enabled suit and complete a full-body strength session in 20 minutes, one to two times per week, in 1-on-1 or small group sessions of up to six. BODY20 is part of Sequel Brands, a multi-brand boutique fitness and wellness franchise platform.

Why BODY20

  • Recurring revenue: monthly memberships and session packs, with no cash transactions and no receivables.
  • Compact studio: 650–1,000 sq ft with a coach-led format and a fixed expense base.
  • Experienced platform: Sequel’s leadership has previously been involved in 2,600+ studio openings across 10 brands.
  • Ownership options: executive or owner-operator models, with development agreements for 3 or more studios.

The BODY20 Competitive Edge

  • Time-efficient: 20-minute sessions, against 45–60 minutes for traditional personal training.
  • Low impact: joint-friendly training without heavy loads.
  • Four programming formats: Strength, Performance, Endurance and Restore.
  • Structured presale: a set plan from marketing launch through presale, soft opening and grand opening.

Ideal Partner

Master Franchise rights by country, or large-scale Area Development Agreements (ADA) for smaller markets. Single-unit franchises are not offered internationally.

Request franchise information: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58

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