• Headquarters: Newport Beach, California, USA
  • Industry: Fitness – boutique reformer Pilates
  • Countries available: International territories available – contact us for info
  • Territory fee: Contact us for info
  • Unit fee: Contact us for info
  • Royalty: Contact us for info
  • Minimum investment: US$1,000,000
  • Marketing: Contact us for info
  • Term: Contact us for info

PILATES ADDICTION – HIIT-Style Reformer Pilates on the AURUM™ Reformer

Pilates Addiction — Brand Overview

Pilates Addiction is a modern, HIIT-style reformer Pilates studio with a moody, high-end design. Classes run on the patented AURUM™ Reformer, which combines a reformer, Wunda Chair, ballet bar and jump board in one machine and is exclusive to Pilates Addiction. The brand is part of Sequel Brands and reports 300 licenses sold.

Why Pilates Addiction

  • Distinct position: high-energy Pilates for young professionals, against slower traditional formats.
  • Proprietary equipment: a patented reformer that competitors cannot offer.
  • Recurring revenue: memberships, plus drop-ins, private sessions and retail.
  • Flexible ownership: an executive model, multi-unit development and equipment financing.

The Pilates Addiction Competitive Edge

  • Studio format: 12 AURUM™ Reformers plus a private studio in 1,500–1,800 sq ft.
  • No lag time: members move between reformer, chair and jump board work without changing equipment.
  • Class menu: IGNITE intro class, CORE+, MAX, MOBILITY Rx and PRIVATE FIX.
  • Accelerated pre-opening: proven launch tools and dedicated sales representatives.

Ideal Partner

Master Franchise rights by country, or large-scale Area Development Agreements (ADA) for smaller markets. Single-unit franchises are not offered internationally.

Request franchise information: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58

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