What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

BFT Franchise | Body Fit Training Master Franchise

Headquarters: Melbourne, Australia
Industry: Fitness – functional strength & conditioning
Countries available: Vietnam, Philippines, Hong Kong SAR, Taiwan, South Korea, Thailand and India.
Territory fee: Master Franchise Fee set per market, exclusive country rights
Unit fee: Set in-market by the master, within BFT International’s guidance
Royalty: Royalties from every studio in the territory, shared between the master and BFT International
Minimum investment: US$1,000,000
Marketing: Contact us for info
Term: Long-term, tied to the Minimum Development Schedule

Overview
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Videos

Master franchise rights for BFT (Body Fit Training)

BFT is awarding exclusive master franchise rights across Asia. The master franchisee becomes BFT’s franchisor in its market. You open the first company-owned studios, then sell, train and support a network of franchisees, and you earn on every studio in the territory. This is a long-term country build, not a studio purchase.

Ideal Partner

We appoint one partner per market. Usually that is a well-capitalised multi-site operator from hospitality, retail or fitness, or an investment group with a strong operating partner attached. You will need a senior team on the ground from signing: an Operating Principal, a General Manager, a Lead Instructor and a full-time Head of Franchise Sales. The first three attend BFT Boot Camp before you open.

What the Master Rights Include

Exclusive rights to develop BFT across the territory
The right to sub-franchise: sell, sign and support BFT franchisees in your market
The right to run company-owned studios and keep the full studio P&L
A share of every initial franchise fee and of the ongoing royalty from every studio in the territory
A Minimum Development Schedule agreed per market

What You Build In-Market

You are building a franchisor. Year one is a company-owned flagship, and it has to be the best BFT studio in the country, because every future franchisee will train in it before they buy. From there you run franchise sales, trainer education and operational support for your network.

How BFT HQ Supports You

A named HQ team from signing, with a Regional Franchise Manager assigned to your market
BFT Boot Camp in Melbourne, Australia
Full Operations Manual, BFT³ programming updated every six weeks, trainer certification and the tech stack
HQ-led property support on your first five studios, including territory mapping
Franchise sales playbook, CRM pipeline, investor and unit economics models, and sales collateral to localise
Trademark filing in your market through Xponential’s legal team
A fixed weekly, monthly and quarterly operating rhythm with HQ

Investment

From US$1,000,000. That buys exclusive master franchise rights for your country, and the capital to open your company-owned flagship and build your in-market team. The Master Franchise Fee is set per market, based on population, studio potential and development schedule. Your rights are exclusive.

BFT in Numbers

350+ BFT studios open
500+ franchise agreements
Part of Xponential Fitness (NYSE: XPOF): 3,100+ studios open across five brands in 30 countries
2025 International Franchise of the Year; APAC Franchise of the Year 2021, 2022 and 2024

The Studio Model

BFT is a strength-first, coach-led group training studio: 50-minute classes, BFT³ heart-rate technology with in-studio screens and app, and a small-footprint, high-yield membership model. Studios run in 24- or 36-member formats, and each opening is backed by a 10-week pre-sale playbook.