BASKIN-ROBBINS® – The World’s Sweetest Opportunity

Brand Introduction

Baskin-Robbins, a name that has been synonymous with delicious ice cream for over seven decades, stands as a beacon of quality and innovation in the franchising industry. Founded in 1945, Baskin-Robbins has not only been a pioneer in the ice cream industry but has also crafted a legacy of delighting customers with its vast array of ice cream flavors. With a global presence and a commitment to quality, it’s a brand that continues to bring smiles to people of all ages.

Summary of Baskin-Robbins®

• Founded in 1945
• One of the world’s largest ice cream chains
• Over 80 years of Excellence
• 7,600+ restaurants worldwide
• 1,300+ flavors, creative cones, unique cakes, specialty desserts, frozen beverages and take-home treats

Key Milestones

Baskin-Robbins has achieved numerous milestones. Some of the key highlights include:

• 1945: Baskin-Robbins was founded in Glendale, California.
• 1953: The brand introduced its concept of offering 31 flavors, one for each day of the month.
• 1967: Baskin-Robbins opened its 1,000th store, marking a significant milestone in its expansion.
• 2005: The brand was acquired by Dunkin’ Brands, adding a new layer of opportunity for franchisees.

Why Franchise the Baskin-Robbins®

Franchising with Baskin-Robbins is a sweet opportunity for several reasons:

1. Established Brand: Baskin-Robbins’ name is widely recognized, and it has a loyal customer base. Franchisees benefit from the trust and goodwill associated with the brand.
2. Proven Business Model: Baskin-Robbins has a timetested business model that has led to the success of numerous franchises worldwide. This model includes comprehensive training and support.
3. Customer Loyalty: Over the years, Baskin-Robbins has cultivated a dedicated customer base that seeks out its delicious ice cream. This loyalty ensures a consistent flow of business.
4. Innovative Flavors: The brand is renowned for its innovative approach to flavors. This constant innovation keeps customers returning for new and exciting tastes, ensuring a steady flow of business.
   
5. Global Reach: Baskin-Robbins has a strong global presence, opening up opportunities for international franchising and exposure to diverse markets.

In conclusion, franchising with Baskin-Robbins offers a delectable opportunity in the world of franchising. With its established brand, innovative flavors, and a loyal customer base, it’s a recipe for sweet success.

Whether you’re an aspiring entrepreneur or an existing franchisee looking to expand, Baskin-Robbins provides a winning formula in the franchising industry.