• Headquarters: USA
  • Industry: F&B
  • Countries available: Singapore, Malaysia, Thailand, Indonesia, Philippines
  • Territory fee: Contact us for info
  • Unit fee: Contact us for info
  • Royalty: Contact us for info
  • Investment level: USD3,000,000
  • Marketing: Contact us for info
  • Term: Contact us for info

The Habit Burger Grill is part of Yum! Brands

Yum! Brands is the world’s leading restaurant company with over 52,000 restaurants in more than 150 countries and territories operating the Company’s restaurant brands – KFC, Pizza Hut, Taco Bell and The Habit Burger Grill. Our mission is to build the world’s most loved, trusted and fastest growing restaurant brands. As part of Yum!, the Habit enjoys unparalleled access to world-class talent, know-how and relationships. 

The Habit’s beginnings in 1969

Since our humble beginnings in Santa Barbara, California in 1969, The Habit Burger Grill has been operating under the same simple philosophy: Always deliver high quality food and great service at reasonable prices. 

By focusing on this core philosophy, we have grown to 300+ locations, mainly on the west coast of the United States. Today, we are one of the leading fast casual, “better burger” brands in the country. 

Our food, our key differentiator

Way back in 2014, The Habit Burger Grill was already named the “best tasting burger in America” in in a comprehensive survey conducted by one of America’s leading consumer magazines. We were also recently named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” and “Best Regional Fast-food chain in the Nation” according to USA Today. 

Internationally, The Habit successfully entered Shanghai in 2017, and is currently rated online as #1 in the burger category.* 

Footnote: *As rated by Meituan users, data accurate as of October 2021

 

While Charburgers are our signature item, there’s much more you can enjoy at the Habit Burger Grill. There’s the Grilled Chicken Sandwich and Tenderloin Steak on ciabatta bread, Chicken Club on sourdough bread and even a sushi-grade Ahi Tuna sandwich. All chargrilled over an open flame at 600 degrees Fahrenheit. 

Not to forget a range of salads and unique side items. The Habit is also known for its chef-driven, culinary focused seasonal innovations that are inspired by the best of Californian cuisine. 

 

 

This creates a diversified and well-balanced business that is attractive to many segments and is balanced across day-parts. 

 

 

 

 

 

 

Variety of real estate formats

The Habit Burger offers flexible format options to fit your desired real estate development and market. In the United States, we operate free-standing drive-thrus, end-cap and in-line locations and non-traditional locations such as airports, universities and theme parks. In Asia Pacific markets we will work with franchisees to determine the suitable mix of real estate formats to optimize brand awareness and investment payback. 

What we are looking for

The Habit Burger Grill is looking for operators who share our dedication to a quality-first culture, the leading principle of “The Habit Difference.” International franchisees will be supported by the Habit’s Restaurant Support Centers (RSC) in Singapore and Irvine, California. 

As part of the Yum! Brands family, The Habit franchisees will have access to industry-leading expertise and resources in Asia Pacific. We are committed to partner closely with our franchisees to develop a winning business model in each country, including localization of the supply chain and flexibility to optimize the menu and restaurant design.

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