A lifestyle-focussed concept store, Uniqlo Move, has been launched in Tokyo by the Japanese fashion basics retailer.
It features its LifeWear range of activewear in a space on the eighth floor of Shinjuku Takashimaya department store.
Sections of the 75 sqm store will be arranged according to movement, ranging from everyday life to exercise. Not only will the store offer products and visuals different to Uniqlo stores, but it will also act as an information hub for tips on making everyday life “more active and comfortable”, says the retailer.
Dubbed “The Science of Lifewear” in its entirety, the brand’s first global campaign launched last year, being described by creative director John Jay at Uniqlo parent company Fast Retailing as “The ongoing innovation of simplicity”.
As the range was developed last year, mountaineer Marin Minayama has appointed the brand’s first female ambassador.
