Seguin, Texas Welcomes the First U.S. Dual-Branded Applebee’s | IHOP Location with 15 More Planned Nationwide.
Dine Brands Global, Inc., the parent company of Applebee’s Neighborhood Grill + Bar, IHOP, and Fuzzy’s Taco Shop, has officially opened the first dual-branded Applebee’s | IHOP restaurant in the United States. The flagship location, operated by franchisee Ramzi Hakim Group, debuted in Seguin, Texas, a growing community just outside of San Antonio. This milestone marks the beginning of a national expansion strategy, with 15 additional locations planned across the U.S.
A Unique Dining Experience Under One Roof
Guests at the new dual-branded Applebee’s | IHOP can enjoy the best of both worlds—from IHOP’s world-famous pancakes and breakfast favorites to Applebee’s signature wings, burgers, and classic American fare. The integrated menu allows customers to mix and match their favorite dishes any time of day, along with a selection of specialty cocktails like espresso martinis and Irish coffee. Exclusive to dual-branded locations, the menu features new items, including the Buffalo Chicken Omelette and the Ultimate Breakfast Burger.
“For decades, Applebee’s and IHOP have been gathering places for friends and families. With this new dual-branded restaurant, we are enhancing that experience by offering even more choices, variety, and value to our guests,” said John Peyton, CEO of Dine Brands Global. “Our international success with this concept has proven that our brands complement each other well. We are excited to bring this new dining option to Seguin and look forward to expanding it across the country.”
Designed for Choice and Convenience
The dual-branded restaurant features two distinct dining areas—Applebee’s warm, neighborhood-inspired setting and IHOP’s bright and welcoming atmosphere. While guests can choose their preferred ambiance, the restaurant also benefits from shared common spaces, such as the host stand and restrooms, ensuring a seamless dining experience. A single, optimized kitchen enhances operational efficiency and service speed.
Expansion Plans and Franchise Opportunities
Dine Brands Global currently operates 13 international dual-branded Applebee’s | IHOP locations across Canada, Mexico, Honduras, and the Middle East. The company plans to open 14 additional U.S. locations by 2026, transforming existing single-branded restaurants and developing new builds. The Seguin restaurant is the first of many designed to enhance brand synergy and customer experience.
“As franchise owners of both Applebee’s and IHOP, we are honored to bring this innovative concept to Seguin,” said Ramzi Hakim, President of Ramzi Hakim Group. “We look forward to serving our guests with a unique dining experience that offers something for everyone, from breakfast to late-night cravings.”
About Dine Brands Global, Inc.
Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN) operates three leading restaurant brands—Applebee’s, IHOP, and Fuzzy’s Taco Shop. As of September 30, 2024, the company oversees more than 3,500 restaurants across 19 international markets, making it one of the largest full-service restaurant companies in the world.
Franchise Opportunities
For entrepreneurs interested in bringing this dual-branded concept to new markets, franchising opportunities are available. Visit: https://vffranchiseconsulting.com/brand/fb-ihop-applebees/
Contact VF Franchise Consulting for More Information: info@vffranchiseconsulting.com
