The Melting Pot Cooks Up New Ways to Fondue with Newest Location

The Melting Pot Restaurants, Inc. has been thinking outside of the pot for ways to improve upon its success. After extensive research into dining preferences and needs, The Melting Pot has introduced an additional menu of cooked-to-order small plate entrees called FonDONE, as well as an interior redesign that maximizes dining space and comfort. Both new initiatives are on display exclusively at the company’s newest franchise location opening Friday in Maple Shade, New Jersey.

Franchisees Charlie LaRosa and Mike and Kim Hughes have owned The Melting Pot in Center City, Philadelphia, for the past 10 years and are now relocating the restaurant to Maple Shade.

“After a decade in business with this brand, we have an exciting opportunity to not only introduce a new community to our interactive fondue dining experience, but also to help introduce an enhanced design and menu options The Melting Pot hasn’t offered before,” says Maple Shade owner/operator Kim Hughes. “New dining choices mean our guests just have more reasons to visit us more often.”

The traditional fondue experience is front and center at the Maple Shade restaurant and still at the core of what sets The Melting Pot apart. Additionally, FonDONE is a new option that streamlines the experience and provides an alternative for a shorter lunch or dinner outing. First introduced at The Melting Pot’s St. Petersburg, Florida, location earlier this year, FonDONE will give Maple Shade guests the choice to try cooked-to-order small plate entrees in addition to the traditional cooked-tableside fondue entrees.

“It’s a brand new way to fondue,” says Mike Lester, president of The Melting Pot. “With more than 125 franchise locations around the world, we are proud that our restaurants reflect a true melting pot of personalities. Our guests and our franchisees have given us many great ideas about how to serve them even better, and we’re excited to partner with Charlie, Kim and Mike in New Jersey to bring both classic and new menu options to Maple Shade.”

The Maple Shade location is also the first to unveil The Melting Pot’s new design initiative. Detailed seating analysis and study of customer design preferences has culminated in improved seating areas throughout the dining room and bar to maximize restaurant space and create multiple interior environments that will delight and surprise guests.


Related news:

2015 International Top 25: M.H. Alshaya CEO talks franchising U.S. brands

Starbucks Couldn’t Buy Better PR Than the Red Cups Coverage. Here’s What We Can Learn From It.

Domino’s has launched a physical button you push to order pizza

Starbucks is conquering a huge challenge in retail — and even Apple and Chipotle should be jealous

Big cider brands aren’t seeing the boom they used to

Burger King throws new punch in fast food war

What US franchise businesses are worried about

Amazon’s next chapter? Opening a physical bookstore

Dunkin Donuts Stirs Starbucks ‘Brew-haha’ With Festive Holiday Cup

KFC’s plan to make eating fried chicken easier

People are starting to pay for unlimited coffee memberships

McDonald’s is poised to rule fast food again

Groupon woes continue

Several changes are coming to Texas Roadhouse this year

Greenford gets a pizza the action with Little Caesars

Little Caesars Pizza Drives Nationwide Expansion with New Multi-Unit Development Agreements