Peri-Peri Charcoal Chicken goes global

Peri Peri chicken

After 10 years serving Filipinos, Peri-Peri Charcoal Chicken & Sauce Bar has opened its first store overseas and says more will follow.

The popular quick service restaurant concept has opened in Myanmar, the first test in an offshore market.

Parent I-Foods Inc, which also owns the Stackers Burger Cafe, Kogi Bulgogi and Wafu, says more stores will follow in other markets, with a focus initially on Southeast Asia.

“We entered Myanmar and we opened two weeks ago. It’s a good market,” I-Foods owner Bryan Tiu told a press briefing.

He said the chicken concept is one that can be appreciated by anyone, making it an idea export concept.

With Myanmar only recently opening its doors to foreign businesses, Peri-Peri Charcoal Chicken & Sauce Bar has the advantage of being an early arrival and establishing a solid customer base before larger competitors come along.

Meanwhile, the chain is continuing its expansion in its home market. Last month it opened its largest restaurant yet, in Capitol Commons in Pasig.

Peri-Peri Charcoal Chicken & Sauce Bar also has branches at SM City North Edsa Annex, Promenade Greenhills and Robinsons Mall Bacolod, with others soon to open at SM Megamall, Solenad Mall in Nuvali and Eastwood City Mall.

The concept is based on grilled chicken marinated in a blend of herbs and spices sourced from Africa and served with a selection of eight sauces ranging from hot and spicy to mild.

Source: insideretail.asia