The short answer. The Pilates Addiction franchise is a HIIT-style reformer Pilates model built on the patented AURUM reformer, owned by Sequel Brands and headquartered in Newport Beach, California. VF Franchise Consulting, a cross-border franchise advisory firm focused on Asia Pacific and MENA, sees it as a fit for operators who want a premium studio format and a multi-unit path.
Pilates Addiction is a boutique fitness brand headquartered in Newport Beach, California, that runs HIIT-style reformer Pilates classes in studios with a moody, high-end design. According to VF Franchise Consulting’s brand profile, the brand is part of Sequel Brands and reports 300 licenses sold. Its franchise page, checked on October 30, 2026, cites 350+ territories signed and a leadership team that has scaled more than 2,600 boutique fitness locations.
The positioning is deliberate. Pilates Addiction targets young professionals who want a faster, higher-intensity session than traditional slower formats. For the wider category picture, see our fitness franchise opportunities guide for Asia Pacific and MENA.
It is a credible fit for operators who value proprietary equipment and a premium experience, provided the market has the density to support a membership studio. VF Franchise Consulting judges a fitness franchise on four things: how defensible the product is, how recurring the revenue is, how portable the format is and how much support the franchisor gives before opening.
On those four tests, VF’s brand profile points to a distinct position, a patented reformer, revenue from memberships plus drop-ins, private sessions and retail, and an accelerated pre-opening programme with proven launch tools and dedicated sales representatives.
| Test | What the profile shows |
|---|---|
| Defensible product | Patented AURUM reformer, exclusive to the brand |
| Recurring revenue | Memberships, drop-ins, private sessions and retail |
| Portable format | 12 reformers plus a private studio in 1,500 to 1,800 sq ft |
| Pre-opening support | Launch tools and dedicated sales representatives |
The AURUM reformer combines a reformer, a Wunda Chair, a ballet bar and a jump board in a single machine, and it is exclusive to Pilates Addiction. Because members do not change equipment mid-class, the brand describes the format as having no lag time between reformer, chair and jump-board work.
Operators comparing equipment-led concepts can also read our profile of beem Light Sauna and of Crunch Fitness, which take a very different approach to the same member base.
The standard studio holds 12 AURUM reformers plus a private studio within roughly 1,500 to 1,800 square feet, a compact footprint compared with full-service gyms. VF’s profile lists three ways to own: an executive model, multi-unit development and equipment financing.
VF Franchise Consulting’s published minimum investment for Pilates Addiction is US$1,000,000, as shown on its brand profile. Operators should request the full details through VF before making a decision.
The VF brand profile states that international territories are available on enquiry, and VF does not declare any specific country open in this article. Reformer Pilates has grown across dense urban markets in Asia Pacific and the Gulf, where premium studios compete on design, equipment and class quality rather than price. Context on regional market choice is in our guide to ASEAN franchise markets compared and our review of American franchise brands in Southeast Asia and the Gulf.
| Market factor | Why it matters |
|---|---|
| Urban density | Supports a membership model in a 1,500 to 1,800 sq ft studio |
| Affluent young professionals | Matches the brand’s stated target member |
| Mall or lifestyle-centre sites | Fits a design-led studio with visible frontage |
| Trained instructor pool | Required for reformer, chair and jump-board teaching |
VF Franchise Consulting’s view is that the best-fit operator is a multi-unit fitness, hospitality or lifestyle group with access to premium retail sites and the discipline to run a membership business. The proprietary reformer reduces the risk of being copied by a lookalike studio next door, while the compact footprint helps in markets where good space is scarce. Weaker fits are single-site investors without a plan for instructor hiring. Compare this with the multi-venue approach in World Gym’s Thailand expansion and the mind-and-body angle of Ultimate Longevity Center.
Operators can read the brand’s own offer on the official Pilates Addiction franchise page. Fitness operators entering the region may also find our review of Shoot 360’s Manila opening useful for how a US training concept localises.
It suits operators who want a high-energy reformer Pilates format with proprietary equipment and a multi-unit path. VF Franchise Consulting rates fit on operator capital, site access in dense urban catchments and appetite for a premium studio experience. Suitability depends on the market and the operator, so review the brand profile before shortlisting.
Classes run on the patented AURUM reformer, which combines a reformer, Wunda Chair, ballet bar and jump board in one machine. According to VF Franchise Consulting’s brand profile, the AURUM is exclusive to Pilates Addiction, so members can move between reformer, chair and jump-board work without changing equipment.
VF Franchise Consulting’s brand profile describes a format of 12 AURUM reformers plus a private studio in 1,500 to 1,800 square feet. Actual layouts depend on the site and landlord requirements, which are confirmed with the franchisor during the development process.
The VF brand profile lists international territories as available on enquiry. VF Franchise Consulting does not declare any specific country open here. Operators interested in a market should contact VF to confirm current availability and the partner profile the franchisor is seeking.
VF Franchise Consulting’s published minimum investment for Pilates Addiction is US$1,000,000, as shown on its brand profile. Operators should treat this as an entry-level commitment figure and request the full details through VF before making any decision.
Prepared by VF Franchise Consulting’s advisory team from the sources above; figures checked on October 30, 2026.
The best studio format is the one an operator can staff, site and fill in their own market.
Email: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58
Author: Sean T. Ngo, CEO and Co-founder of VF Franchise Consulting.
