STRONG Pilates, the Australian-born boutique fitness franchise, is targeting 20 new UK studios in 2027, following seven openings in the United Kingdom this year. The company said on 5 November 2026 that its UK network now stands at 15 studios, up from eight at the end of 2025.

Key facts

• STRONG Pilates reports more than 330 studios operating or in development worldwide across 15 countries, with 130 currently operating.
• Seven UK studios opened in 2026, including Brighton, Hackney and Kingston.
• The brand is seeking additional franchise partners in London and the South East.

STRONG Pilates UK pipeline: Maidenhead, Harpenden and Nine Elms

Each UK studio carries 15 to 20 workout stations equipped with the brand’s proprietary Rowformer and Bikeformer machines, according to the company’s release. Two further sites, Maidenhead and Harpenden, are due to open in the coming months, and Nine Elms in London is confirmed for early 2027.

The release also names West Hampstead, St Albans, White City and Richmond as areas where additional franchisees are exploring opportunities. STRONG Pilates describes the plan as a shift from establishing a presence to building a broader national franchise network across London and other major cities.

Why the company points to a hybrid format

Co-founder Michael Ramsey said UK consumers are time-poor and discerning about fitness. In the release he put the format’s appeal this way:

“Pilates, strength and cardio come together in one session.”

Membership and revenue figures behind the push

STRONG Pilates says global membership grew 48% year on year, from 41,000 in September 2025 to more than 60,500 in September 2026, and that the network generated over $75 million in net revenue across the past 12 months. About 40 further studios have opened worldwide this year, and the company expects to pass 150 operating studios by January 2027, supported by further franchise signings. These are company-reported figures from a press release.

• Network: 130 studios operating, 330+ operating or in development, 15 countries.
• UK: 15 studios, 20 more targeted in 2027.
• Membership: 60,500+ members, up 48% year on year.

What it means for Asia Pacific and MENA franchise investors

The UK announcement sits inside a wider international programme. The company cites recent expansion announcements for Saudi Arabia and Central and Eastern Europe, and VF covered the STRONG Pilates Saudi Arabia master franchise earlier. John Hastings, Head of Franchise Development, said the company expects further European announcements before the end of the year.

For operators weighing reformer-based concepts, the release shows the sequence the brand uses: open a first cluster of studios, then recruit franchise partners city by city. Readers comparing this model with others can look at VF’s overview of fitness franchise opportunities across Asia Pacific and MENA, and at profiles of Club Pilates and Pilates Addiction. Figures such as studio counts are as stated by the company and have not been independently verified.

Source: Fitt Insider — STRONG Pilates Sets Sights on UK Growth and Rapid Expansion for 2027 (press release)