The short answer. The Ultimate Longevity Center franchise is a membership-based longevity concept developed by Sequel Brands with biologist Gary Brecka, and VF Franchise Consulting, a cross-border franchise advisory firm focused on Asia Pacific and MENA, profiles it for master franchise and area development partners. Internationally it is offered by country or large territory, not as a single unit.
Ultimate Longevity Center is a longevity centre brand headquartered in Newport Beach, California, that puts diagnostics, recovery therapies and supplements under one roof. It was created by Sequel Brands with human biologist and longevity expert Gary Brecka, in collaboration with Lifeforce, a longevity medicine platform, according to VF’s brand profile.
Each center is a physical destination for testing, therapies and personalised protocols. The official Ultimate Longevity Center franchise page describes it as a first-of-its-kind longevity franchise built on the Sequel Brands system, with clinical services supported by Lifeforce. For a deeper look at the brand itself, see VF’s earlier review of the Ultimate Longevity Center franchise and the Ultimate Longevity Center franchise opportunity profile.
It suits operators who want a premium, membership-driven wellness format with a medical partner carrying clinical responsibility, but it is a young system and should be judged on fit rather than hype. As of November 2026, Athletech News reports the brand has sold more than 275 territories in the U.S. and has not yet passed its first anniversary of franchise sales.
VF’s brand profile lists three structural strengths: a known founder with more than 20 years in human performance and biomarker analysis, a franchisor whose leadership has been involved in 2,600+ studio openings across 10 brands, and recurring revenue from memberships, packages, drop-in services, therapies and retail. Athletech News quotes Sequel Brands CEO Anthony Geisler describing the U.S. opportunity as having “no real category leader at the neighborhood level.” Operators should weigh these against category novelty, since the concept’s first U.S. location was projected to open by the end of 2026.
The model is built around one compact center of 2,000 to 2,500 square feet, divided into three zones. The franchisee runs the business with an owner, a general manager, sales associates and a lab team, while Lifeforce employs the licensed providers and controls every clinical decision.
| Zone | What it covers | Role in the center |
|---|---|---|
| The Playground | Hyperbaric, cold, light, sauna and hydrogen therapy | Recovery and wellness experiences members book repeatedly |
| The Lab | Testing, hormone, IV and peptide therapies | Diagnostics and personalised protocols under Lifeforce’s clinical control |
| The Apothecary | Supplements | Retail that extends the relationship beyond the visit |
Because testing leads the member journey, the brand’s website says the experience starts with advanced diagnostics and a personalised plan rather than with a single service. Operators compare that structure with other VF-profiled wellness formats such as the beem Light Sauna franchise model and the iFlex assisted stretch studio model.
Outside the U.S., Ultimate Longevity Center is being developed by country rather than city. Athletech News reported on 25 September 2026 that Australia is the brand’s first market outside the U.S., with a 50-location plan starting in Double Bay, Sydney, targeted for the first quarter of 2027, and that the planned global footprint has passed 300 territories.
VF’s brand profile states that international territories are available and that specific countries are confirmed on request, so readers in Asia Pacific and MENA should not assume any market is open. Master franchise partners hold rights for a whole country, and area development agreements are used for smaller markets. VF’s guide to master franchise, area development and joint venture structures explains how those routes differ, and the wider fitness and wellness franchise landscape in Asia Pacific and MENA sets the category context.
The best-fit partner is a well-capitalised group with healthcare, hospitality or multi-site retail experience and the ability to build a national network. The criteria below reflect VF’s reading of the brand’s requirements.
Opening starts with confirming that the target country is available, then moves through partner screening, regulatory review and a signed agreement. The steps below are VF’s suggested sequence rather than a published franchisor process.
For partners comparing routes in this region, the guide to buying a franchise in Asia Pacific and MENA and the overview of franchise consulting in Asia Pacific and MENA cover the groundwork.
VF Franchise Consulting’s view is that this is a regulation-led category, so a partner’s ability to secure medical licensing matters as much as capital. Markets with clear rules for clinic-style services and strong premium wellness demand, such as the cities profiled in the ASEAN franchise markets comparison, tend to suit the format better than markets where health-service licensing is untested.
VF also notes that wellness and clinic concepts are already moving in this region, as shown by Berkowits’ franchise model in India. A master partner should therefore plan how a longevity centre differs from those formats. This is analysis, not a promise of availability, and VF confirms territory status directly with the franchisor.
VF Franchise Consulting’s brand profile lists a minimum investment of US$1,000,000 for Ultimate Longevity Center. Territory, unit and royalty terms are not published here. Qualified candidates can request the full details from VF Franchise Consulting at info@vffranchiseconsulting.com.
No. According to VF Franchise Consulting’s brand profile, single-unit franchises are not offered internationally. The brand looks for master franchise partners who hold rights for a whole country, or for large-scale area development partners in smaller markets.
Lifeforce, a longevity medicine platform, employs the licensed providers and controls all clinical decisions, according to VF’s brand profile. The franchisee runs the business side of the center. This split keeps clinical responsibility with the medical partner rather than the operator.
Ultimate Longevity Center is headquartered in Newport Beach, California, USA, according to VF Franchise Consulting’s brand profile. It was developed by Sequel Brands with human biologist Gary Brecka and Lifeforce, and the franchise system is run by Sequel Brands.
VF’s brand profile states that international territories are available and that specific countries are confirmed on request. Athletech News reported on 25 September 2026 that Australia is the first market outside the U.S. Contact VF Franchise Consulting to check any other country before planning.
Email: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58
Author: Sean T. Ngo, CEO and Co-founder of VF Franchise Consulting.
