Vietnamese supermarket chain Saigon Co.op has won the award for excellence in customer service from the Federation of Asia-Pacific Retailers Association.

The Sai Gon Union of Trading Co-operatives, as it is formally known, is the first Vietnamese retailer to win the prize.

FAPRA awards are meant to honour companies, associations, and individuals for outstanding achievements in the retail industry in five categories – most innovative retail concept, green retailer, best marketing campaign, customer service excellence, and best effort in retail employee training.

It is given away every two years during the Asia Pacific Retailers Convention and Exhibition, one of retail industry’s biggest regional events.

It is being held in Istanbul, Turkey, this year.

Credit: VNS