Arby’s certified as 2016 ‘World-Class Franchise’
Jan 25, 2016
Arby’s announced its designation as a World-Class Franchise from the Franchise Research Institute. The recognition comes after an independent franchisee validation survey in which 70 percent of all Arby’s franchisees participated. The survey was designed to determine the quality of 10 key metrics crucial to franchisee success within the Arby’s franchise system, according to a company press release.
“One of the most important means of creating and maintaining a truly successful franchise system is to meet or exceed the expectations of its franchisees,” said Jeff Johnson, founder and CEO of the Franchise Research Institute. “Arby’s is committed to an open and transparent relationship with its franchisees, and their high marks provide scientific documentation that they are consistently meeting franchisees’ needs.”
The survey asked Arby’s franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication. Among the responses received from Arby’s franchisees:
- 99 percent gave a positive rating to the overall quality of the franchisor.
- 94 percent gave a positive rating to the long-term growth potential of their franchise business.
- 99 percent gave a positive rating to the quality of products and/or services received from their franchisor.
“One of the strategic priorities for the Arby’s brand is to build strong and mutually beneficial relationships with our franchisees,” said Paul Brown, CEO of Arby’s Restaurant Group Inc. “This certification reinforces that we’re on the right track and that our franchisees have belief and confidence in where the brand is headed. Our continued industry outperformance and sales growth is propelled by a strong and engaged Arby’s system.”