HOW TO CHOOSE A BURGER FRANCHISE?

We’re seeing that the restaurant franchising is nearly fully recovered with more openings of global brands and franchise deals closed.

The burger and sandwiches segment continues to be a promising and attractive F&B investment not only in the US or EU, but also in Asia, because they have become so familiar and famous around the world. Additionally, it’s well-known that investors open burger stores due to the benefits of owning a premium burger chain. We are here to help you choose a burger franchise for your territories.

1 Are the menus different from the other burger franchises?

KFC is famous for their fried chicken. Habit Burger, the sister brand of KFC and under Yum! Brands, is well-known for their award-winning Charburger. This signature product also contributes to their 316-restaurant chain worldwide.

Therefore, signature and different products are a must when selecting a burger franchise.

With a strong R&D team, these premium burger chains also offer vegetarian or gluten-free options for guests. Be a franchisee of these brands, you’ll benefit from it. 

 

2 Market demand in your area

According to Global Fast Food Market Report 2021-2028 – Focus on Burgers/Sandwich, the global fast-food market size is expected to reach USD 813.9 billion by 2028, registering a CAGR of 4.6%. Among the categorized products (pizza/pasta, burgers/sandwiches, chicken, Asian/Latin American, seafood, and others.), burger/sandwiches segment is the highest share of the global revenue in 2020 because of their wide variety of products in the market.

The burger/segment continues to be very promising in countries that are open to foreign brands like Malaysia, the Philippines, Singapore, Indonesia, etc. Don’t forget to do market research when selecting burger franchises for your territories. They are not all the same!

Burger/sandwiches segment has the highest share of the global revenue in 2020 because of their wide variety of products and global acceptance in the market.

3 Reputation from big global brands

Big brands can easily make a noise when they expand to new territories, but it takes enormous effort and time to build a brand’s reputation. Franchisees can save significant amounts of time and money by franchising global brands and focusing on expanding the brand in their exclusive territory. 

Yum! Brands is famous worldwide for its largest F&B franchises: KFC, Pizza Hut, Taco Bell, and now it’s their time to shine bright with The Habit Burger Grill. Besides the innovative burger menus, the reputation of The Habit Burger Grill will attract burger lovers in your territories. 

Long queues in front of The Habit Burger Grill in Cambodia on the first opening day – Photo: B2B Cambodia

Being a franchisee means being a part of a franchise family; Check if you share the same vision and values with the franchisors, as well as meet their requirements. Some big brands may be picky in selecting franchise partners, because they also share their reputation with you, too. 

4 Support from franchisors

Beside the innovative menus and brand reputation, don’t forget to consider how the brands will support the franchisees.

Let’s look at the 53,000+ restaurants in more than 155 countries and territories owned by Yum! Brands, and you’ll see how strong and supportive they are. 

These global franchisors have all the necessary customized resources for franchisees to be successful in their countries. Do ask if they have a strong franchise support team to help you as investors select appropriate real estate models, training you and your team how to operate with operational manuals for a long-term process, marketing assistance, and more.

Franchising is a business model designed for rapid expansion. So the large and proven franchisors understand how to help you expand your business successfully.

As the leading franchise consultants and franchise brokers in Asia, VF Franchise Consulting is the International Representative of these brands.

To bring these F&B brands to your country, please CONTACT US at info@vffranchiseconsulting.com.

VF Franchise Consulting

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