The “2013 Greater China Retail Export Industry Landscape” report, which surveyed more than 800 e-commerce sellers in the region for transaction data from July 2012 to June 2013, found that the top five places for registering the most sales overseas are Guangdong, Hong Kong, Shanghai, Zhejiang and Beijing. Taiwan’s sixth place in terms of transaction value is a result of its long history in conducting trade, its mature system for sellers, and its sufficient supply of workers with a specialty in trade, said John Lin, eBay’s vice president and CEO of Greater China. “We believe that the retail export industry is entering a new phase marked by more holistic growth and greater professionalism, as local sellers are leveraging local resources and developing specialty product categories,” he told a press briefing.
The top five product categories with the highest transaction value for Taiwanese sellers are costume and accessories, photographic equipment, automobile accessories, sports goods, and computers and accessories, according to eBay’s survey. Mature markets like the United States, Australia and the United Kingdom still account for the bulk of Taiwanese sellers’ transaction value, while sales in emerging markets such as Argentina, Brazil and Russia posted the fastest growth, the survey showed.
According to market research company eMarketer’s forecast, the Asia-Pacific region will contribute the majority of business-to-consumer (B2C) e-commerce sales in coming years. B2C e-commerce sales are expected to grow 23 percent in the Asia-Pacific region in 2013, with sales in China and Indonesia growing particularly fast at 65 percent and 71 percent, respectively, above the worldwide average of 17 percent, eMarketer said
Source Taiwan News
