The short answer. The Club Pilates franchise is offered internationally through master franchise and area development agreements, according to the brand’s international franchise page. A master franchisee holds exclusive rights across a region or country, runs its own studios and sub-franchises others. VF Franchise Consulting explains below how that structure works and who it suits.
Club Pilates is a Reformer-based Pilates brand headquartered in the United States and part of Xponential Fitness. VF Franchise Consulting’s brand profile describes it as the first and largest Pilates franchise to offer small group classes with 12 Reformers, founded in 2007, with 1,500+ studios open and another 600+ planned across the US, Canada and international markets over the next few years.
The model is group Reformer classes in a community setting, aimed at beginners and experienced members alike. You can read the full Club Pilates franchise opportunity profile for the operating summary.
Club Pilates names two international routes: master franchise and area development. The brand’s international page says it is “seeking qualified individuals and companies” for new countries through those agreements. The table sets out what the page states about the master route.
| Element | What the brand states |
|---|---|
| Rights | Exclusive rights to open multiple studios in a defined region or an entire country |
| Operating role | Master franchisee opens and operates its own studios |
| Network role | Sub-franchises studios to qualified operators in the territory |
| Studio footprint | Less than 200 square meters |
| Support | Initial and ongoing training from fitness, marketing, sales, operations and real estate teams |
Area development is the second route the page lists, but it does not define it in detail. VF’s reading is that an area developer typically opens an agreed number of studios in a set area without holding the wider territorial rights, which makes it a narrower commitment. Confirm the exact scope with the franchisor.
Club Solutions Magazine reported on 16 October 2025 that Club Pilates signed a master franchise agreement in Thailand with Me In Motion Co., Ltd., committing to open 20 studios in Bangkok and Chonburi Province. It was the brand’s 22nd international market, and the first Bangkok studio was planned for the following spring.
The magazine described the partner’s CEO, Thanayous Kositsakul, as having more than three decades of experience operating Toyota dealerships, alongside retail and franchise businesses in Thailand. The profile is a useful reference: an operator with established multi-unit experience in the market, not a first-time franchisee. For regional context, see how another fitness operator is building Thailand clubs.
The international page asks for extensive market experience in fitness, franchising, multi-unit retail or another growth-oriented business. In practice, the operator profile is a team that can recruit instructors, secure studio sites and recruit sub-franchisees. Typical criteria include:
For operators with the right profile, the evidence is positive. Club Pilates’ franchise page states it has been ranked in Entrepreneur Magazine’s Franchise 500 list eight years running. VF’s brand profile reports 1,500+ studios, and the Thailand agreement shows the brand signing master partners in Southeast Asia. Fit depends on site supply, instructor availability and local demand for group Reformer classes.
Compare the format with the Pilates Addiction Reformer model and STRONG Pilates’ UK studio plan. Earlier VF analysis covers the Club Pilates operator profile for Southeast Asia and the Gulf.
VF Franchise Consulting, a cross-border franchise advisory firm focused on Asia Pacific and MENA, sees master franchise structures succeed where the operator has already solved real estate and talent. For Reformer Pilates, instructor supply is the constraint that most often sets the pace, ahead of capital. VF’s brand profile lists availability as contact-us, so territory status is confirmed directly. The brand’s own international franchise page sets out the application route. See also our fitness franchise guide for Asia Pacific and MENA, the Thailand announcement and the BODY20 and iFlex studio models.
A Club Pilates master franchise gives the holder exclusive rights to open multiple studios within a defined region or an entire country. According to Club Pilates’ international franchise page, master franchisees open and operate their own studios and also sub-franchise studios to qualified operators within their territory.
It suits operators with fitness, franchising or multi-unit retail experience who can build a network, not just one studio. Club Pilates lists master franchise and area development as its international routes, and signed a Thailand master franchise in October 2025. VF Franchise Consulting advises testing market fit, site supply and instructor availability first.
VF Franchise Consulting’s brand profile lists the investment level at US$1,000,000. Territory, unit and royalty terms are not published here; they are provided to qualified applicants. Request the details through VF Franchise Consulting rather than relying on third-party figures, which can differ by market and format.
Club Solutions Magazine reported on 16 October 2025 that Thailand became the brand’s 22nd international market, with a master franchise commitment of 20 studios in Bangkok and Chonburi Province. Availability in other countries is confirmed case by case, so contact VF Franchise Consulting for the current position.
Club Pilates’ international franchise page describes a cost-effective footprint of less than 200 square meters. Actual site requirements depend on the market, landlord terms and the Reformer layout, so operators should confirm specifications with the franchisor before shortlisting sites.
Email: info@vffranchiseconsulting.com | Hotline: +84 90 306 54 58
Author: Sean T. Ngo, CEO and Co-founder of VF Franchise Consulting.
