What does VF Franchise Consulting do?

VF Franchise Consulting helps international franchise brands expand into Asia and MENA by identifying master franchise partners, structuring franchise agreements, and providing on-the-ground market expertise. We also help investors in Asia find and evaluate the right international franchise opportunity for their market.

Which countries does VF Franchise Consulting operate in?

We work across 20+ markets including Vietnam, Thailand, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, India, South Korea, Japan, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

How do I expand my franchise brand into Southeast Asia?

The most effective path is to appoint a master franchisee or area developer in each target market. VF Franchise Consulting manages the entire process — from market feasibility and partner identification to deal structuring and franchisee onboarding — through our Franchise Fast Track service.

What is a master franchise and how does it work?

A master franchise grants a local investor the rights to sub-franchise a brand within a defined territory. The master franchisee recruits and supports individual unit operators. This model is the most common structure for international brand expansion in Asia.

How long has VF Franchise Consulting been operating?

VF Franchise Consulting was founded in 2008 and has over 15 years of experience in international franchise development across Asia and the Middle East.

What types of franchise brands does VF Franchise Consulting represent?

We work with brands across F&B, fitness and wellness, education, retail, and business services. Current and past brands include Texas Roadhouse, PizzaExpress, Crunch Fitness, Club Pilates, Chuck E. Cheese, and many others.

[F&B] PHO24® - Acquire the VF Franchise Consulting License and Lead the Future of Franchising Across Asia & MENA

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PHO24 Franchise Opportunity

Vietnam’s Leading Pho Franchise | VF Franchise Consulting Vietnam Development Mandate · By Qualification Only

VF Franchise Consulting is the exclusive franchise development advisor for PHO24. We are currently conducting a structured review of qualified owner operators for single-unit and multi-unit franchise development.

Overview

Since 2003, PHO24 is Vietnam’s leading pho restaurant franchise, serving authentic Vietnamese pho made with 24 natural ingredients. The brand delivers great tasting Vietnamese food, every time, at an everyday affordable price, in an environment that delivers to the fast-paced needs of modern life.

Brand Highlights

Heritage brand since 2003 — Vietnam’s first and most established franchise-ready pho chain
24 Natural Ingredients — The signature broth recipe uses 24 natural ingredients and spices, slow-simmered for 8 hours using premium shine bone and brisket for a deep, savory foundation with natural collagen richness
Central Factory — The entire menu is prepared at the central factory, reducing kitchen complexity, labor costs, and ensuring food safety and quality control across all locations
Rapid Service — PHO24’s fast‑casual model is designed for urban lifestyles, serving complete meals within minutes during peak hours
More Than Pho — The menu includes Pho, Vermicelli Noodles, Rice Dishes, Beef Stew, Banh Mi, Spring Rolls & Side Dishes, Desserts, and Drinks
Fresh, Delicious, Authentic, Nutritious — Fresh herbs and veggies, housemade noodles, no preservatives
Vietnamese cuisine is the fastest-growing ethnic food category globally

Franchise Support & Services

Training — Culinary, operations, food safety, staff management, cost control
Operations — SOPs, quality audits, ongoing coaching & troubleshooting
Supply Chain — Authentic ingredients, competitive pricing, timely delivery
Marketing — Grand opening campaigns, social media, local promotions
Site Selection — Assistance in site selection for optimal locations
Technology — POS system, inventory tracking, real-time reporting dashboards

Who Should Apply?

Corporate Executive/Manager Exit to F&B Entrepreneur
Family owner-operator team
Existing F&B operator
SME owner or Viet Kieu returnee

Request Strategic Review

To initiate a qualification discussion, contact VF Franchise Consulting now! Full investment information, territory and development economics are provided upon qualification.