PizzaExpress is the UK’s most iconic pizzeria brand, famous for bringing ‘proper pizza’ to the UK, its distinctive black and white uniform stripes, and its delicious Dough Balls.
Since opening 60 years ago in London’s Soho, today PizzaExpress has nearly 360 pizzerias in the UK and Ireland.
Globally, PizzaExpress has owned operations in Hong Kong and the UAE, as well as franchise operations across Asia, the Middle East, and Europe.
With over 100 international sites, the brand has a target of reaching 1,000 restaurants globally (including the UK) by 2030.
From Dough Balls, American Hot, and Sloppy Giuseppe, to vegan, gluten-free, and lighter pasta and salad dishes, PizzaExpress is an inclusive brand and a dining destination for mates, dates, and families.
In the UK, PizzaExpress is proudly an omnichannel brand, offering dine-in, dine-out (including via its owned delivery platform), and an extensive retail business—present in 4,000 supermarkets and holding the title as:
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#1 chilled pizza brand
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#1 salad dressing
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#1 pizza dough proposition
With over 3.5 million customers now in the PizzaExpress Club – the brand’s industry-leading loyalty scheme – pizza fans earn rewards every time they dine, from free children’s meals for loyal members to free Dough Balls.
Learn more about PizzaExpress and the story of founder Peter Boizot who established the brand in Soho in 1965 at 👉 https://www.pizzaexpress.com/about-us
